How to look approachable online when you are a regulated business
Finance, legal and health businesses often end up sounding cold and distant online. How to feel human and easy to talk to without losing any authority.
Brand photography or stock photos: what your clients actually notice
Most people cannot explain why stock photography puts them off, but it does. What is really happening, and when stock is genuinely fine.
SEO basics for small businesses that actually move the needle
Ignore most SEO advice. Here are the few things that genuinely help a small local business get found, in the order worth doing them.
Signs your website is quietly costing you enquiries
Websites rarely fail loudly. Here are the everyday things that make people leave without contacting you, and what to do about each.
Your brand identity and your website should feel like the same business
Why a smart logo and a mismatched website undo each other, and how to make your brand personality carry through everything people see.
How much should a small business website cost?
What you get at each price point, why quotes vary so wildly, and how to avoid paying twice for the same website.
What does brand photography actually cost, and is it worth it?
An honest breakdown of what brand photography costs for a small business, what changes the price, and how to work out whether it will pay for itself.
Why Investing in Professional Brand Photography Makes All the Difference
Why Investing in Professional Brand Photography Makes All the Difference In the digital age, visuals play a massive role in shaping how people perceive your brand. Whether it’s on your website, social media, or marketing materials, the images you use are often the first impression your audience gets. So, why settle for stock photos or…
5 Must-Have Website Features for Freelancers and Small Businesses
Your website is the face of your business online. It’s often the first impression potential clients get of your brand, and as we all know, first impressions count! But it’s not just about having a website, it’s about having the right features that make your site user-friendly, professional, and engaging. If you’re a freelancer or…
The Power of a Cohesive Brand Identity: Why Consistency Is Key
When you think of your favorite brands, you probably picture their logo, their color scheme, or maybe even their tone of voice. That’s the power of a cohesive brand identity. But what exactly does it mean to have a cohesive brand, and why is it so important for freelancers and small business owners? Let’s dive…
