Case study
Citadel Financial Solutions
Brand, website and client-facing materials for a regulated financial advisory firm, all built to say the same steady thing.
Sector
Financial services, regulated
Scope
Brand, website, client materials
Relationship
Ongoing partner
The brief
Citadel are financial advisers, and for a regulated firm trust is the whole product. Someone deciding who to hand their pension to forms a judgement in seconds, before a word is read.
So the job was to build a brand and a website that carry the same weight as the practice behind them, and to keep every piece the firm puts in front of a client saying the same thing.
The site now
What it looks like today
A clear, professional presence that signals the stability a financial adviser needs to convey.
Outcome
What changed for the business
01
A website that does the job
A complete, professionally built site where a prospective client can find the firm, understand what it offers and get in touch.
02
A brand that reads as trustworthy
An identity built to signal stability and professionalism at a glance, which is exactly what a regulated firm needs its brand to do.
03
Client materials that match
The work runs beyond the website into the digital and printed pieces the firm puts in front of clients, so the whole presence holds together.
04
An ongoing partnership
Several years on I still look after it, working as an extension of their small team.
“Louise has been instrumental in supporting us in delivering high-quality client-facing material and the development of our website. Her professionalism and creative input have significantly enhanced the quality of the customer-facing material, both digital and traditional. Excellent at working collaboratively with us, we consider Louise a trusted partner and in many ways an extension of our small team.”
Matthew Paveley, Citadel Financial Solutions
Want work like this?
Tell me what you are trying to sort and I will give you an honest view of what would actually help, and what it would cost.